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Why custom Next.js beats templates in search
Templates look finished. Search Console and Core Web Vitals then show structure and performance were never in the brief.
uitherapy·Frontend studio
Finished look ≠ ready site
Templates promise speed. They often ship heavy JS, weak heading hierarchy, generic meta, and layout shift that hurts LCP and trust.
A custom Next.js build lets you own HTML, metadata, sitemap, schema, and loading priority — what crawlers actually read.
What we measure from day one
One H1, meaningful H2s, crawlable DOM text, localized URLs, Open Graph and JSON-LD when useful. Motion via transform and opacity — not layout thrashing.
The outcome is not a prettier template. It is an interface you can scale, measure, and tune without rewriting a third-party theme.